Make the basics work
Make important content accessible in text, link related pages, and clearly explain your services. Google’s guidance says its AI search features use the same fundamental SEO requirements.
Show your evidence
Publish specific project examples, describe your methods, and attribute claims. Make it clear who is responsible for the content and when substantial updates were made.
Answer the buying questions
Explain fit, process, scope, pricing factors, and limitations. Those answers help a prospect decide whether a conversation is worthwhile.
Measure discovery and demand
Track qualified inquiries alongside search traffic and identifiable AI referrals. Use repeated prompt checks as a directional sample, not a universal ranking or a guarantee.
Further reading: Google Search Central: AI features and your website.
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