What could your
next campaign look like?

Adjust the assumptions. Explore the economics. Start a better conversation.

YOUR ASSUMPTIONS · CADScenario currency

All dollar amounts are in CAD. Switching currency keeps the numbers unchanged; no exchange-rate conversion is applied.

Media budget ($)Cost per 1,000 impressions ($)Click-through rate (%)Visitor-to-lead conversion (%)Lead-to-sale conversion (%)Revenue per sale ($)

AN ILLUSTRATIVE SCENARIO

potential leads

Impressions × click-through rate × lead conversion rate

416,667Estimated impressions

2,083Estimated clicks

$80Media cost per lead

13Estimated sales

$12,500Estimated revenue

2.5×Revenue / media spend

These are planning assumptions, not benchmarks or promised results. Revenue is not profit. Excludes creative, agency fees, product costs, and other expenses. Calculations use unrounded values.

What could yournext campaign look like?

potential leads

What could your
next campaign look like?