Be there when the industry gathers.
Real-time geofencing supported ad delivery to eligible audiences around aviation operations trade shows.
AVIATION & TECHNOLOGY / BIGBEAR.AI
Beyond the trade-show floor.
Programmatic display · Real-time geofencing · Historical event audiences
See the impact
THE CHALLENGE
Reach aviation audiences in the moment—and after the event.
Aviation operations trade shows bring a specialized industry together. BigBear.ai’s campaign needed to connect with that audience both during live events and beyond the dates on the calendar.
The approach
Skymattix combined real-time targeting at aviation operations trade shows with a 12-month lookback across the 2025 event calendar. Eligible location-based audiences associated with those events could then be reached through programmatic display, extending the opportunity to connect after the shows had ended.
The connection
Event attendance provided a relevant starting point. The broader campaign also used aviation and aerospace audience segments, connecting historical event audiences and live proximity targeting with a sustained industry-focused advertising presence.
A longer runway for relevance.
Turn last year’s events into today’s opportunity.
A 12-month lookback across 2025 aviation operations trade shows built a relevant historical event audience.
Keep the conversation going.
Programmatic display and aviation audience segments extended visibility beyond the show floor.
THE IMPACT / BIGBEAR.AIClear thinking.
Clear thinking.
Meaningful outcomes.
Reporting window: January 1–October 9, 2026 · Historical audience window: 2025
992,287
Ad impressions
1,152
Campaign clicks
455
Reported conversions
Across the two reported campaign lines, the campaign delivered nearly one million impressions and 1,152 clicks, with a reported click-through rate of 0.12%. ui.marketing recorded 455 conversions: 415 attributed after a click and 40 after an impression.
Source: ui.marketing, Big Bear Display / Geofencing / Native report, January 1–October 9, 2026. Figures cover the broader campaign, including aviation audience segments; they are not results for the 2025 lookback audience alone. Impressions are ad deliveries, not unique people. Conversion events and attribution windows were not defined in the report reviewed, so conversions are not presented as verified leads, sales or unique customers.
