A fresh voice. A reason to switch.
Rebranding · Website · SEO · Programmatic advertising · Social media · E-newsletters
See the impact
Make an accounting brand feel accessible, approachable and accountable.
Turner Moore’s new positioning needed to connect across a network of 22 offices and give prospective clients a compelling reason to switch accountants.
The approach
Skymattix translated the positioning into a distinctive brand voice and engaging advertising across social media and paid search. The creative focused on familiar frustrations and the reasons people consider changing accounting firms.
The connection
A coordinated brand, website and marketing program connected the local offices with a shared message. The reference letter describes a partnership extending from the 2019 rebrand into ongoing marketing communications.
Clear thinking.
Meaningful outcomes.
Four-month campaign · dates not specified in source
Campaign clicks
New clients reported
Offices in the brand rollout
The campaign recorded over 11,000 clicks and more than 200 new clients during a four-month campaign. Its reporting panel records 11,618 clicks and 1,060,980 impressions. The work used distinctive creative to make the new positioning tangible and encourage prospective clients to consider a switch.
Historical results from the Turner Moore case study. The source reports 200+ new clients but does not provide campaign dates or the client-attribution methodology. Results are presented as documented in that case study.
“Always ROI-driven and solutions-focused, our organizations have transferred essential knowledge and best practices in both directions, increasing the value of our partnership and the effectiveness of the work we execute.”