SKYMATTIX
Lumina Florida
A new identity for an expanding service offering.
The challenge
The Vascular Experts Florida was expanding its cosmetic services and needed a brand that could represent the broader business.
The approach
Skymattix developed the Lumina Florida Vein | Aesthetic Institute positioning, brand voice, website and social channels. The creative direction sought a professional, calming and upscale feel.
Introducing the new brand
The digital campaign used programmatic and proximity targeting to introduce the new identity and build awareness of services including EmSculpt Neo and Halo. Dedicated landing pages encouraged appointment inquiries.