A place is a signal.
Relevance is the goal.
Build audience strategies around relevant places, interests, and behaviors—not geography alone.
Explore your audience
LOCATION + BEHAVIOR Location gives you context. Behavior gives it meaning.
A busy area is not automatically the right audience. We connect geographic and behavioral signals to your business goal—including competitor geofencing, which helps put your offer in front of eligible audiences associated with visits to competing locations.
Win their
next visit.
They’re shopping your category.
Give them a reason to choose you.
We build geofences around relevant competitor locations, then use eligible location-based audiences to serve your ads to those shoppers. A compelling offer gives their next decision a different direction.
Start where the interest already is.
Select the competitor locations you would include. The highlighted boundaries update as you choose.
Turn category interest
into consideration.
Start with relevant competitor locations. Give the audience a meaningful reason to consider your brand. Then assess delivery and agreed conversion actions; location-attributed visits, where available, are one signal—not proof that every visit was caused by an ad.
From radius to reason.
For a retailer, the conversation may begin with the shopping area. For a destination, it may begin with a departure market. The objective determines which locations are useful—not the other way around.
Competitor geofencing and location planning
Behavioral audience definition
Creative matched to audience context
Measurement planning and optimization
Questions about
geofencing & audience targeting.
What is competitor geofencing?+
Also called geo-conquesting, it uses geofences around relevant competitor locations to inform advertising audiences. We then serve your creative to eligible audiences through available inventory, subject to permissions and platform coverage. The goal is to earn consideration for your business—not to access a competitor’s customer records.
Is a geofence a guaranteed list of visitors?+
No. Availability and accuracy depend on permissions, data sources, device settings, and platform coverage. We plan with those limitations in mind rather than promising universal reach.
Can we combine location and interests?+
Yes, where the selected platform and available audience data support the combination. We define the audience around your objective and validate feasibility before launch.
Unlocking the Magic of Geo Fencing: A Game-Changer in Marketing
Explore the perspective