One learning app. Two ways to connect.
App store optimization · Google Ads
See the impact
Turn discovery into downloads—and downloads into learning.
Binogi brings curriculum-based video lessons to learners in their own language. The campaign focused on encouraging students in South Africa and Nigeria to download the app and begin lessons.
The approach
Skymattix tested and refined the audience strategy, then separated parent and student audiences. Each group received distinct messaging and a tailored keyword strategy, connecting the same learning product to different motivations.
The connection
Relevance improved when the campaign spoke to parents and learners differently. App Store and Google Play optimization worked alongside paid search to support discovery and adoption.
Clear thinking.
Meaningful outcomes.
January 2022–January 2023
App downloads
Reported conversions
Distinct audience groups
The campaign recorded more than 56,000 downloads and 125,000 conversions during the reporting period. Conversion activity included activating full lessons within the app. The campaign review also reported improved app retention and performance above monthly KPIs.
Historical results from the Binogi case study. Conversions include in-app activity and are not additional downloads or unique learners. Downloads and conversions should not be added together.
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