Skymattix — Let the people in
HOME & BUILDING PRODUCTS / FUZION FLOORING

Stand out. Bring shoppers closer.

Website · SEO · Google Ads · Social media marketing

See the impact
Fuzion Flooring campaign creative
THE CHALLENGE

Create a reason to choose Fuzion in a crowded flooring market.

Fuzion Flooring wanted to build consumer demand and guide shoppers to its website’s store locator. At the time of the case study, its products were carried by more than 3,000 flooring retailers.

The approach

Skymattix connected website development, SEO, paid search and social media marketing. The search campaign responded to changing keywords and search phrases, while refined conversion tracking and retargeting supported continued engagement.

The connection

Search helped shoppers discover the brand. Retargeting brought Fuzion back into consideration, with the store locator providing a practical next step toward a local retailer.

THE IMPACT / FUZION FLOORING

Clear thinking.
Meaningful outcomes.

January 2021–November 2022

87K+

Reported conversions

16.7K

Reported campaign clicks

3,000+

Retailers at time of case study

The campaign recorded more than 87,000 conversions over the campaign period and identifies retargeting and SEO as key contributors. The client reference describes increased website traffic and an expanded online presence, alongside ongoing website, SEO and paid advertising support.

Historical results from the Fuzion case study. The source does not define every conversion event; these figures are not presented as unique shoppers, store visits or sales. The retail network figure describes the client at the time of the study.

IN THE CLIENT’S WORDS

“They have been a significant and integral element of our marketing team over the years and have helped us grow our business and online presence.”

Meagan BoyleMarketing Specialist, Fuzion Flooring, at time of referenceExcerpt from client reference · January 23, 2023
LET THE PEOPLE IN

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