More new accounts.
More repeat business.
Programmatic display and paid search, working toward one objective: growing Spaenaur’s online business.
Explore the results
PROGRAMMATIC DISPLAY + SEMWin new customers.
Bring existing ones back.
Spaenaur supplies industrial fasteners, hardware components and tools from Kitchener, Ontario. With a long-established business and an online store, the opportunity was twofold: attract new account signups and encourage current customers to buy more online.
The approach
Skymattix combined programmatic display with search engine marketing. Display kept Spaenaur in front of relevant audiences, while paid search connected with people actively looking for the brand and the products it supplies.
The search program included both brand and product-focused campaigns, supporting familiar customers and buyers searching for industrial fasteners, screws and related supplies.
The connection
Awareness and intent served the same commercial goal. The measurement included account setup and registration events, ecommerce purchases, quote requests and calls—actions closer to the business than impressions alone.
More clicks.
Stronger search efficiency.
July 12–October 9, 2026 compared with July 12–October 9, 2025.
Combined display + SEM clicks
5,066 → 6,132
SEM clicks
4,043 → 4,861
Average SEM cost per click
Calculated from spend ÷ clicks
The same 90-day window generated more clicks even as impressions declined. SEM spend was 19.5% lower, with a higher click-through rate and lower average cost per click. These are campaign engagement and efficiency measures; they do not establish incremental sales.
| Metric | 2025 | 2026 |
|---|---|---|
| Display impressions | 1,531,679 | 730,156 |
| Display clicks | 1,023 | 1,271 |
| SEM impressions | 51,447 | 32,822 |
| SEM clicks | 4,043 | 4,861 |
| SEM click-through rate | 7.86% | 14.81% |
| SEM average cost per click (USD) | $2.92 | $1.95 |
Measuring the steps
that matter.
Selected SEM conversion events reported for July 12–October 9, 2026.
Account Set-Ups
Attributed conversion creditRegistration form fills
Attributed conversion creditEcommerce purchase events
Attributed conversion creditSource: Spaenaur’s ui.marketing reports, reviewed October 10, 2026. Figures are platform-attributed conversion credits, not counts of unique customers or orders. Account setup and registration events may overlap and are not added together. The reports contain different conversion-event mixes in 2025 and 2026, so no year-over-year conversion-growth claim is made. No revenue or return-on-ad-spend figure is inferred.
Building toward
lasting growth.
Skymattix reports that Spaenaur’s online sales and new accounts are significantly higher year over year. That business update provides context for the campaign work; underlying ecommerce and CRM totals were not included in this reporting review.
The partnership brings customer acquisition and repeat purchasing into one connected marketing plan, with display and paid search contributing at different moments in the buying journey.
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