Explore the collection.
Attributed page-view events: 7,130.07 for UltraWood Elite and 307 for UltraWood Premier.
FLOORING & INTERIORS / TORLYS
From search to showroom.
Search engine marketing · Google Ads · Product discovery
See the impact
THE CHALLENGE
Put UltraWood in the path of people searching for their next floor.
TORLYS wanted to drive traffic to its new UltraWood product line. Skymattix used search engine marketing to connect the brand with people actively exploring flooring options and bring them closer to the product.
The approach
The Google SEM campaign appeared across branded TORLYS searches and broader flooring keywords. This connected existing brand interest with category discovery, giving shoppers a route from a search to the TORLYS website.
The connection
The campaign’s reporting tracked activity on UltraWood Elite and Premier product pages, the dealer finder and checkout. Together, these touchpoints show how search traffic supported product exploration and the next step toward finding a retailer.
A clearer view of product interest.
Find the next step.
Attributed views of the Find Dealer page show activity at an important point in the shopping journey.
Move further into the site.
Checkout page views record another step in the journey. They do not confirm completed orders.
THE IMPACT / TORLYSClear thinking.
Clear thinking.
Meaningful outcomes.
March 12–October 9, 2026 · Google Search Engine Marketing
7,446
Campaign clicks
13.34%
Click-through rate
US$0.64
Average cost per click
The campaign delivered 55,801 ad impressions and 7,446 clicks during the reporting window. Its 13.34% click-through rate shows how often an ad impression led to a click. Reporting also attributed approximately 997 dealer-finder page views, providing a measurable next step beyond product discovery.
Source: ui.marketing, TORLYS Google Search Engine Marketing report, March 12–October 9, 2026. Results cover the full SEM campaign and broader flooring keywords. Page-view conversions are tracked events, not unique visitors, enquiries, store visits or purchases. One visitor may generate multiple events; fractional totals reflect platform attribution. Cost per click is reported in USD.