The Value of Branding and Rebranding

What is Branding?

Branding is what your business needs to break through the clutter, find new customers and outperform your competitive rivals. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level.

Skymattix creative team always succeeds in growing the strength and resonance of our clients’ brands, delivering a better understanding of brand ‘DNA’, mission, vision, values, and positioning, and how to express them. Gifts that keep on giving for any business.

The process involves selecting the right voice and design elements that come together creatively to form your brand’s personality and other business assets such as collateral, logos, social media and other digital elements. Your company’s new voice has to remain consistent throughout multiple touch points to establish a top-of-mind recall amongst your targeted customers.

Branding is deliberate differentiation
— Debbie Millman

What is Rebranding?

Rebranding is the process of changing and redesigning an existing brand’s identity. There are various reasons why a brand should consider rebranding and how it benefits your business in the longer run.

Advantages of Rebranding

1.   Rebranding to reach out to a new audience.

One of the most primary benefits of upgrading your brand’s look and feel is that it helps you connect with new audiences. If done rightly, rebranding is the perfect way to catch your existing customers’ attention or to lure in new potential ones.

2.   Rebranding to stand out from the crowd.

If your business belongs to a highly competitive market that is constantly evolving, rebranding can help you make a statement and overshadow your competitors. As a result of the rebranding, your potential clients will notice your brand’s USP and how it breaks the clutter of the already saturated market. Refresh your brand’s existing identity with a fresh, new look that is in line with the current design and creative trends to catch the eye.

3.   Showcase the new you.

If you are repositioning your brand to penetrate a new market segment, rebranding is the key to make yourself be heard. With a new communication message and a new brand strategy in line, it becomes necessary for you to create a new brand identity aligned with your new target market.

Your brand’s logo would not always stay relevant; it gets stale with time and needs to be refreshed every now and then. If your brand or company is expanding into new territories and growing in size and value, it is time to rebrand and upgrade to a new and improved look to keep up with the competition. Rebranding is an ideal way to showcase the growth and evolvement of your business.

Seek the Help of Branding Experts for Your Business

Whether you are new to the market or successfully thriving in it, brand development is essential to guarantee your business’s continued growth. Skymattix’s Brand Development process involves a comprehensive step-by-step approach to create or recreate your brand’s identity. The result is bound to exceed your expectations.

Please get in touch with us to take your company’s game up a notch.