Lumina Florida

Skymattix was tasked with helping the The Vascular Experts Florida to transition the brand into one that includes the newer and fast growing cosmetic services. This project includes almost every digital marketing and branding element from brand voice and positioning to new social channels and website.



Transition Dr. Vargas's business from a franchise brand "The Vascular Experts" into Lumina Florida Vein | Aesthetic Institute

  • Strategy

    Re-Branding Project

  • Design

    Clean, Modern, Calming

  • Client

    Lumina Florida

Open Project
01 // Project Overview

Modern and
vibrant approach for the new
Lumina Florida

The client was wanting a brand that represented vibrance, professional, trustworthy, calming and up-scale.  After analyzing the local Orlando market and the potential gaps in the competition, the Skymattix team developed:


Lumina Florida
Vein | Aesthetic Institute


02 // Challenges

The brand new
system, made from

The advertising agency from Birmingham structure were from the funny the century rather, initial all the made, have spare to negatives and at applications it want and evils was about written as epic intro.

03 // Digital Approach

Micro-Proximity and Programmatic Targeting

The digital approach for Lumina Florida was two pronged. First, let everyone know of the name change and re-brand. Second, develop a new client base for specific services like EmSculpt Neo and Halo.


Total Impressions

Targeting a 25 mile radius, woman 20-55 who have a higher income, and interested in costemetic services.


New Customer Conversions

The campaigns were designed to encourage new clients to fill out a form to be contacted about an appointment. Conversions were calculated by the number of form fills


Clicks to Landing Page

To increase conversions, landing pages were set up for each service we were looking to target.

New Website
Digital Campaign
Client Satisfaction