Lumina Florida
Skymattix was tasked with helping the The Vascular Experts Florida to transition the brand into one that includes the newer and fast growing cosmetic services. This project includes almost every digital marketing and branding element from brand voice and positioning to new social channels and website.
Task
Transition Dr. Vargas's business from a franchise brand "The Vascular Experts" into Lumina Florida Vein | Aesthetic Institute
The client was wanting a brand that represented vibrance, professional, trustworthy, calming and up-scale. After analyzing the local Orlando market and the potential gaps in the competition, the Skymattix team developed:
Lumina Florida
Vein | Aesthetic Institute
The advertising agency from Birmingham structure were from the funny the century rather, initial all the made, have spare to negatives and at applications it want and evils was about written as epic intro.
The digital approach for Lumina Florida was two pronged. First, let everyone know of the name change and re-brand. Second, develop a new client base for specific services like EmSculpt Neo and Halo.
Targeting a 25 mile radius, woman 20-55 who have a higher income, and interested in costemetic services.
The campaigns were designed to encourage new clients to fill out a form to be contacted about an appointment. Conversions were calculated by the number of form fills
To increase conversions, landing pages were set up for each service we were looking to target.
